Release date: 2018-06-19 15:06:32 Clicks: 7587 Source: Security Knowledge Network
I have been in the burglar alarm industry for 30 years, and it is a great regret to fail to build a giant alarm brand in China.
Alarm technology China leads the world, but European and American brands are very popular. Apart from European and American brands that have always discriminated against Chinese brands, the Chinese sometimes do not believe in Chinese technology.
Anti-theft and alarm enterprises make smart home technology more extensible, security is just needed, smart home is not just needed.
Pi Youlin, General Manager of Shenzhen Meian Technology Co., Ltd.
On a scorching summer night with a high level of black wind, when you are accompanying your family to take a cool break, a generation who has crossed the ridge of the house has quietly pushed open the windows and doors and jumped into your home lobby. When he turned on the beam flashlight and was preparing to take the second step, the light on the roof suddenly turned on, and the camera mounted on the wall had uploaded the captured face videos and images to the network alarm platform for the adultery section. Has been locked ...
More than NO1 of Haikang civilian alarm platform
"This is the function of the integrated alarm platform of the burglar alarm network. Its emergence solves the disadvantage of invisible alarm signal transmission. It is a leap in reducing the false alarm rate and improving the user experience on the mobile terminal." Pi Youlin, chairman of An Technology Co., Ltd., said, "In fact, the moment the thief pushed open the door and window, the alarm door sensor was triggered. The alarm center at the back end and the user's mobile terminal will immediately receive the alarm message. The surveillance camera will capture the on-site pictures and videos as soon as possible, and the staff can see them in real time in the alarm center, and these videos are stored on the server. Even if the front-end equipment is stolen, the video can still be played on the back-end, as The evidence is preserved. "
After undergoing the transition of composite technology combining alarm and video systems, the more mature and lower-cost network alarm platform integration technology has taken root in the alarm industry and is widely used in alarm center platforms in various places. It is understood that the current integrated alarm platform of the alarm industry is mostly two systems of alarm and monitoring, which adopts DVR + P2P and other modes, and this mode has many limitations, including weak penetration, delay, and cannot 100% upload the alarm information.
When it comes to the construction of video networking alarms, the earliest was the "phone housekeeping" project proposed by Telecom from 2006 to 2007, but its shortcoming was that it failed to solve the disadvantage of not seeing video recording, resulting in a high false alarm rate and difficult business. Promote. After the H.264 video encoding SoC chip appeared in the market in 2008, video and network alarms slowly merged together.
"Meian started to produce video network alarm products in 2008. Until now, it has completely integrated alarm video as the core to realize the operation of the commercialized mode of video visual alarm network. The Meian civilian network video alarm platform has been in the leading position in the industry. With a market share of about 40%, it exceeds Hikvision. "As a technical expert and market practitioner in the alarm industry, Pi Youlin further pointed out that" At present, only Mei'an truly realizes the commercialization of integrated video visual alarm networking. One, the video alarm networking platform must be a hardware and software manufacturer. It is difficult for a pure software manufacturer to do well. The alarm system of Mei'an is directly uploaded and the alarm information must be transmitted to the alarm center. To this end, Mei'an will network the alarm. , Video networking, GPRS networking.
In terms of product channels, Mei'an's alarm software platform and products are mainly targeted at security companies in various places. In addition to the police industry, companies need certain public security background resources. Professionals do professional things. . The practice has proven that security companies can maximize the functionality of their products.
Chinese alarm brand has been discriminated against
As the industry leader of the civilian alarm platform, Mei An's overseas market is also quite brilliant. Italy, France, Germany, Spain, Turkey, Malaysia and other countries are using the entire alarm system of Mei An. According to incomplete statistics, Mei'an's alarm products include the entire system's software and hardware, with annual shipments of about 40,000 to 40,000 units. It maintains an internationally advanced level in technical leadership, functional diversity, and cost-effectiveness. .
"I have been operating overseas markets for many years. What I feel most deeply is not the low price strategy, but the emphasis on product quality, stability, and leadership. At present, China's alarm technology has taken the lead in the world. Looking at the world, no overseas alarm company has the technology The overall advancedness surpasses that of China. However, Chinese brands have been discriminated by European and American brands. They believe that China's alarm products are low-priced and less stable than them. What's more serious is this western style of arrogance and prejudice. Affecting domestic customers, many Chinese people do not believe in the technology of Chinese alarm companies, and many governments and banking institutions have a soft spot for European and American brands. "Pi Youlin sighed." Many companies in China's alarm industry have technologies and products. Very good, and European and American brands are using OEM technology and labor cost advantages to make OEM. Many friends are under pressure from capital and market. They dare not publicize many technologies included in European and American products as their own technology. I have been in the alarm industry for 30 years, and I have not created a famous Chinese alarm brand giant. In the alarm industry is a great pity. "
90% of the products of European and American brands are now produced in China and then sold all over the world. "Made in China" emphasizes only made in China, and China's R & D has not been highlighted. This is a calculation of foreigners' brand propaganda. It is necessary to get rid of the Chinese alarm The impression that products are cheap and inferior, Chinese alarm companies must stop vicious competition, work on stability and appearance, low value cannot sell high prices, and value is the core of determining product brands.
Security is what people just need. Smart home is not
After video visual alarms are networked, smart homes have become a market for alarm companies to extend their business. Many alarm companies have entered the smart home market in order to extend their technology in a reasonable way. After the alarm technology is connected to video surveillance technology, the visual scene is applied in There are pain points in home anti-theft and old and young care, and the market demand in the future is great.
"Smart home is not just needed, security is just needed, so it is difficult to extend the smart home in the light control part. It must be extended on security equipment such as burglar alarms." Pi Youlin said confidently.
The key to smart home is the platform and the other is the compatibility. In the light control part, interconnection is the foundation. For the alarm technology, because of security considerations, an independent protocol is required to ensure it. Pi Youlin introduced us to three stages of Mei'an's development in the smart home market:
The first stage mainly developed and produced routers that are popular in the market, but later found to be less practical;
The second stage is to do DVR, integrating smart home, alarm and monitoring functions;
The third stage is to make a set-top box, integrating karaoke, home entertainment and other functions.
Mei'an currently owns a smart home brand, iAlarm, which focuses on the development of high-end stylish smart home products. The products have been highly recognized and favored by European and American countries and other markets, and can provide personalized smart home control system solutions for millions of families. .
At present, alarm companies face two problems when they enter the field of smart homes: first, the rapid change of smart home technology and products, and alarm companies need to invest more R & D manpower and funds to maintain market competitiveness; second, the smart home market The competition is extremely fierce, and price wars cannot be avoided. How can alarm companies guarantee the profit of their products?
Pi Youlin believes, "At present, there is no big brand in smart homes, indicating that this market is already fragmented. It may require major consumer companies such as Haier and Midea to take the lead. Because of lighting control entertainment products, users will definitely choose branded home appliances . To this end, alarm companies should increase the added value of their products and be able to work with home appliance companies to provide users with high-value smart home supporting products. "
Sticking to the Chinese dream of the alarm industry
Pi Youlin has been engaged in the research and development of alarm technology at Honeywell since 1988, and now at the helm of Mei'an Technology, has accumulated 30 years of practical experience in the alarm industry and is a well-deserved senior expert in the field of alarm technology.
With the year-on-year increase in manpower, office and production costs, entrepreneurs currently working in China feel more and more strenuous. Pi Youlin said, "The security industry, the most difficult to survive is the alarm company, because the alarm technology requirements are the highest, product reliability and safety can not be a sloppy. Surveillance cameras can be replaced, but if the alarm system is broken, the company It is to bear the loss of users. These risks together are unbearable for alarm companies. So for many years, many monitoring companies have not made alarm products for a reason-low profits, harsh technical requirements, and high risks. "
There was also an international security brand that proposed to acquire Mei'an Technology, but based on multiple considerations, Pi Youlin finally chose to insist on becoming a bigger and stronger alarm brand in China. "It's regrettable that we haven't formed a giant for so many years as an anti-theft alarm." He mentioned again.